Applied Market Research
How can you research your market to find the data you need? What happens when a company notices a drop in sales? A surge of dissatisfied customers? A global pandemic that changes the way many companies do business?
You're in the right place to answer those questions. This Applied Market Research audio course will guide you through your journey to answer those dilemmas and questions.
Smart companies are constantly evolving and adjusting their business models to meet their customer’s changing needs. They see every setback as an opportunity to learn how to run their business better.
But how do they know the right way to respond to problems? How did Dominos differentiate itself in a world of microwave pizzas? How did Jansport backpacks stay relevant in a time when Covid-19 meant that students were no longer carrying books to school?
It might look like magic, but the secret behind these companies is actually careful science and methodology. What we call market research.
In this audio course, we’ll look at the first four stages of the market research process. We’ll learn:
How to identify a company problem
The smart way to develop a research plan and a hypothesis 👩🏾🏫
What data should we collect?
Who should we interview and how? 👨👩👧👦
How do we make sure our research is scientifically sound and free of bias?
How to check our work and analyze our findings 🔎
And so much more! 🎉