Dr. Marcel Cohen

Dr. Marcel Cohen spent twenty years in the marketing industry and held senior positions in Shell (UK) where he was mainly responsible for strategy, although he also oversaw finance, engineering and petrol station acquisition and disposal. In 1990, Marcel began pursuing a career in Academia. He taught in Imperial College's Business School for 27 years and headed the Distance Learning MBA program. Over the years, he has also taught some 3,000 MBA students Marketing and Customer Focused Strategy. He holds a PhD in Economics