Building in Public with authenticity

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What is this course about?

Entrepreneurship
As the author of the Building in Public Definitive Guide and the creator of Build in Public Mastery, I've helped 8,000+ entrepreneurs kick start their authentic and transparent journey. Over time, I come to notice there is a framework to help people early in their journey get started. Because people struggle with the same problems and issues: feeling as if no one is connecting with them on Twitter, they're writing into thin air, struggling to balance the personal with the professional and build their tribe. That's why I've created the definitive guide to Building in Public and this audio course. To help you master: • What Building in Public is and discovering your why. • How to build a content idea strategy. • Why Twitter seems wild and scary but how you can show up as yourself confidently
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Syllabus

As the author of the Building in Public Definitive Guide and the creator of Build in Public Mastery, I've helped 8,000+ entrepreneurs kick start their authentic and transparent journey.

Over time, I come to notice there is a framework to help people early in their journey get started. Because people struggle with the same problems and issues: feeling as if no one is connecting with them on Twitter, they're writing into thin air, struggling to balance the personal with the professional and build their tribe.

That's why I've created the definitive guide to Building in Public and this audio course. To help you master:
• What Building in Public is and discovering your why.
• How to build a content idea strategy.
• Why Twitter seems wild and scary but how you can show up as yourself confidently


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There's a superpower we all have when building in public - it's being vulnerable and authentic. Yet few of us choose to use it, because it's hard. In this lesson we're going to understand this superpower, how it helps and a few more things you'll need to know to build online:
• 5 questions to help you figure out your authentic self online
• 4 reasons why people will follow you
• How to think strategically about your persona


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What is building in public? In this lesson we finally break down what it actually is and why it's worth your time. We'll be learning:
• 5 reasons to build in public
• 2 different kinds of audiences you'll be building for


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How do you build in public? What are the posts you can write? What's your strategy?
In this lesson we're going to break down:
• 4 strategic questions to walk through
• 6 kinds of stories you can tell to build in public


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Location location location! It's not just important in real estate, but also to building in public. The channels and platforms you choose to develop as your hub for audience building are critical, and they change based on where you are in your journey. In this lesson we'll cover:
• Why location matters
• 3 channel approaches for where to post, when
• 3 important topics to master regarding channels


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When we talk about Building in Public, it comes down to two groups of believers: believers and marketers. This lesson on how to write awesome posts is going to be marketing-oriented. After all, sharing is storytelling. We'll cover:
• The rules of storytelling
• How to surprise your readers
• What makes a good story


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Is building in public just about posting or are there other things you should be doing? There is in fact an entire ecosystem around it. In this lesson you'll learn about:
• Finding your audience
• Amplifying the compounding effect
• What to watch out for when building in public


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Courses Authors

Kevon Cheung

Founder of Public Lab, author of the Definitive Guide to Building in Public

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$12/month 
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$5/month 
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All our plans includes:

  • High quality audio lessons
  • Lesson summaries
  • Interactive questions
  • Learn & Earn
  • Flashcards
  • Lesson transcripts
  • Learning community