Personal branding for creators

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What is this course about?

Entrepreneurship

Building a personal brand Is the most powerful content strategy you can have. Your vision defines your future. It shapes your journey and the decisions you make. It’s also hard to define. 1. First, you decide who you want to be. 2. Secondly, why should you define “who” rather than where? 3. Thirdly, you decide who you want to impact. Those are 3 out of many steps you'll be taking to discover how to build your personal brand with authenticity - which is what this entire course is about!

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Syllabus

Building a personal brand Is the most powerful content strategy you can have. Your vision defines your future. It shapes your journey and the decisions you make. It’s also hard to define.
1. First, you decide who you want to be.
2. Secondly, why should you define “who” rather than where?
3. Thirdly, you decide who you want to impact.

Those are 3 out of many steps you'll be taking to discover how to build your personal brand with authenticity - which is what this entire course is about!

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Knowing how to position a brand is the key to successful marketing and knowing how to do the same with your personal brand as a creator. The key is how to do it authentically while understanding what's the right positioning for you. In this lesson we'll start exploring:
• How to identify what you're passionate about
•How to position your personal brand
• The content flywheel framework

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How do you define personal branding? How does that combination of words make you feel? Does it feel empowering? Cringy? Does it make you worry about how folks will look at you? Does it make you excited?

This lesson will be about discovering who you are and who you want to be online. It's a journey of self discovery and we'll be running through the frameworks that will help you achieve self clarity.

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What it all comes down to is finding the problem you want to solve that gets your creative juices flowing and your passion revving. Unless you're working on something you love, you won't have the conviction to persist. In this lesson we'll explore:
• How to find a problem you love
• Why you need to cultivate a community and trust
• The 6 steps that all creators go through

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Growing your audience and reach is a critical part of being a creator. In this lesson we'll dive into the core building blocks of growth:
• Choosing your platform
• Identifying your strengths and formats
• Tapping into new circles

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Show me the money isn't just a mantra from a movie, it's what many creators and audience builders want to see. That's how you make a living off of your personal brand. In this lesson we'll cover:
• How to monetize your brand
• Pitfalls to avoid
• Figuring out your business model

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