The Entrepreneurs Growth Playbook

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What is this course is about?

Business
Welcome to the Entrepreneurs Growth Playbook!

This course is for anyone getting a business started who wants to grow to thousands of users, but lean.
It's for founders of high tech companies and solo businesses alike. It's for indie hackers and bootstrappers.

Why? because these are strategies and a playbook you can use and you can put into action without raising millions of dollars.

This course is based on my years of learning in the startup world, the books I've read, the companies I've seen grow and fail and my own experience taking Alpe Audio to 10,000 users. It's the course I wish I had.

While growing from 0-10,000 is the hardest period of a company, there's the fewest resources about it and that's because the fewest people have done it.

What you'll learn:
• The foundations of marketing and growth from a practical side. This will be the actual playbook you'll need to execute on.
• Content marketing, social media marketing and building a web presence - do's and don'ts and tools and tips you can use to get started on the right foot.
• The secrets of managing PR, building mailing lists, cold emailing, working with and finding influencers and getting users for cheap or free in places no one is looking in.
• My framework for finding first customers, who you should care about and who you shouldn't.

This course will come with templates and resources I've put together that you can use.
Let's get started!!
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Syllabus

Welcome to the Entrepreneurs Growth Playbook! This course is for anyone getting a business started who wants to grow to thousands of users, but lean. It's for founders of high tech companies and solo businesses alike. It's for indie hackers and bootstrappers. Because these are strategies and a playbook you can use and you can put into action without raising millions.

I know because I've done it. This course is based my years of learning in the startup world, the books I've read, the companies I've seen grow and fail and my own experience taking Alpe Audio to 10,000 users.


What will we be learning:
• The 5 principles for the foundations of marketing and growth.
• The actual playbook you'll need to execute on.
• Content marketing and social media marketing.
• Finding and identifying your users.
• Managing PR, building mailing lists, cold emailing.

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In lesson 1 we're going to be discussing the theory behind this framework and the practical aspects of laying down your social media and web presence.

The framework for this course rests on 5 principles:
• Compounding over time
• Discipline
• ROI - return on investment
• Iterate quickly
• Play to your strengths

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How can you understand your users and find them online? Where do they hang out?

In this lesson we'll cover:
• The Innovation Adoption Process and what it means for your users
• Where your users hang out online
• Content marketing and where you should post

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How do you put your social media and content marketing playbook into action? In lesson 3 we'll learn:
• How to build a content calendar
• How to source content from the web so that you don't have to work hard to generate content
• What tools you can use to manage your social media presence

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How do you work with PR? How can you find the reporters who cover your field and care about what you're working on? How do you word your email to them and when?

In this lesson we'll learn:
• How to find the right reporter
• When to reach out
• How to reach out
• Why cold email is worth your while

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What is branding and what is the difference between branding for early stage companies and later stage ones? Who are you even branding for? Should you care about everyone or only a specific few?

In this lesson you'll learn:
• Who you should care about when you brand your company
• How to recognize your 'High Value Customers'
• How to word and use a positioning statement

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What matters more - product or distribution? Do you build a product users love or focus on how you'll get your product in front of them? What distribution channels exist that you can use? In this lesson you'll learn:
• What distribution channels exist
• The 50% rule for allocating your time to product and distribution
• The Bullseye framework for gaining traction

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If you've ever wanted to hear the behind the scenes of finding your first users, this lesson is for you. Join me as I share the case study of how we grew Alpe Audio to our first 10,000 users - the mistakes we made and the lessons we learned. What traction channels worked and what didn't.️

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In this lesson we'll dive into the building blocks for a good SEO strategy, how to write blogs that generate good domain reputation and how to develop a growth hacking mindset. You'll learn:
• What SEO is
• How to develop a good SEO strategy
• 5 hacks to grow your business

I'd love to hear your feedback, get in touch @yehoshzl on Twitter!

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Courses Authors

Yehoshua Zlotogorski

Co-founder & CEO of Alpe Audio; Former Business Development Director & Venture Capitalist

Pick a plan that suits you the best!

Monthly Subscription

$12/month 
(billed monthly)

Annual Subscription

$5/month 
(billed annualy)

All our plans includes:

  • High quality audio lessons
  • Lesson summaries
  • Interactive questions
  • Learn & Earn
  • Flashcards
  • Lesson transcripts
  • Learning community