In her words:
"I help emergent businesses validate and accelerate into market. My work leverages a unique background in consumer psychology and marketing research to help young tech companies surface and exploit deep consumer insights.
The result is a unique type of value hacking of product-market-fit and go-to-market growth strategies. Integrating actionable research with multi-discipline market solutions I create partnerships and opportunities, open doors, and build winning business operations."
Dr. Maria Blekher
Behavioral scientist and founding director of the YU Innovation Lab
Dr. Maria Blekher is the founding director of the Yeshiva University innovation lab, which connects startups based in New York City and Israel with students and experts who are passionate about tech and innovation.
Working at the intersection of the startup economy and academia, Maria helps emergent businesses validate and accelerate into market. Her work leverages a unique background in consumer psychology and marketing research to help young tech companies surface and exploit deep consumer insights.
She is also the clinical associate professor of Digital Strategies at Yeshiva University.
Dr. Blekher holds a PhD in Marketing from Ben-Gurion University of the Negev.
Watch Dr. Blekher talk about marketing at the Olympics