You’ve started to build in public and now it’s time to plan what exactly you’re going to do. How can you build a strategy for it? How can you be intentional about who you are online and what you want to share, what goals you have and how you’ll accomplish them? In this post we’ll share what we learned from Kevon Cheung in his build in public course on how to use four strategic steps for building in public.
What is building in public?
In case you’ve forgotten, building in public is:
1. Showing how the sausage is made
https://www.alpeaudio.com/post/what-is-building-in-public/
2. Sharing processes, results and emotions from the building process
Building in public is NOT:
1. Thinking in public
2. Sharing everything no matter what
3. An easy way to achieve marketing success
That’s the core idea of what building in public is and isn’t, if you’re curious to learn more we cover it more in depth in our post on ‘what building in public is’
The four strategic steps to build in public
There are 4 strategic steps for building in public according to Kevon Cheung:
- Set your goals & define your Why.
- Understand the types of storytelling you can tell
- Show, don’t tell
- Have patience
With them, you’re set. Without them, less so 😅 Let’s dive in!
Set your goals & define your Why.
If you don’t know where you want to go, you’ll never know how to get there! Cliche but true. Are you building in public to grow an audience? market? get support? sharing for fun? Each of these requires different tactics.
Understand the types of storytelling you can tell
Kevon outlines 6 different kinds of stories that work really well for building in public.
Show, don’t tell
A picture tells a thousand words! Show results as much as possible. Whether it’s numbers, screen shots or pictures that tell a story. Twitter is verbal, but pictures work, right puppies?
Have patience
Probably most important! Building in public is a long term journey, not a quick fix. Consistency is more powerful than virality. It’s a marathon, not a sprint. Structure your workflow that way.
How can you be strategic about building in public?
Before you start building in public it’s critical that you get strategic about it. There are four steps to this:
- Set your goals & define your Why.
- Understand the types of storytelling you can tell
- Show, don’t tell
- Have patience
Follow these steps and you’ll be well on your way to a successful building in public journey!
You can also follow along with our build in public journey here, where we’ll be documenting it or follow us on twitter (where we share things first).
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