Monday morning and blanking on what to share? Looking for some inspiration for your build in public social media stories and posts?
You’re not alone. Coming up with posts from scratch to build in public properly is challenging.
But we’ve got you covered!
Here are 6 kinds of #buildinpublic stories Kevon Cheung teaches about in his build in public with authenticity course:
1. Decision frameworks
2. Learning from failures
3. Product analytics
4. Public learning
5. Product development
6. Personal anecdotes
Let’s explore each of the six kinds of build in public stories so you won’t need to search for inspiration on what to post ever again!
Made a change in your product? Pricing? living style? Share the framework you used to evaluate the choice. Why did you change? What caused you to shift focus? The more background & process you share, the better.
Example:
What's the right level for a freemium?@AlpeAudio we're mainly a subscription product, but we do enable free use of our learning app.
— Yehoshua Zlotogorski (@yehoshzl) November 29, 2021
But we're not happy with our free tier. So we're setting out to improve it.
Backstory & thoughts 👇
If you can be candid & transparent, we’ll all appreciate it. Failures that we can learn from are rare online. Share them!
Example:
How can I raise my first round of capital?
— Yehoshua Zlotogorski (@yehoshzl) October 19, 2021
Do I need a product? What metrics do I need to show?
I kept asking these questions months after starting work on @AlpeAudio. The more I asked, the more I realized it wasn’t only me asking those questions.
So I documented how we did it.
Everyone loves to see analytics and numbers. They show authenticity and, hey – numbers tell a great story.
Example:
Launch week complete ✅
— KyleGawley.js 🏴☠️ (@kylegawley) June 8, 2022
💰 17 courses sold
🎓 12 course only plans
🎓 0 course + web boilerplate bundle
🎓5 course + web & native boilerplate bundle
➕3 web boilerplates
➕boilerplate upgrade
Total revenue: $15,720
I exceeded my expectation of $10k to validate the concept 🍾
We’re all learning everyday. As Jessie Van Breugel says: folks don’t pay for information, they pay for curation. Curate your learnings into convenient formats to share.
Example:
What I learned from reading @arvidkahl's The Embedded Entrepreneur:
— Yehoshua Zlotogorski (@yehoshzl) February 22, 2022
If audience building, entrepreneurship and problem validation is interesting to you –> read on. That's a core part of the book.
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Stages of product development, screens and UI are all great stories to share. They touch home with many builders and come alive with great images.
Example:
Beautiful 😍 pic.twitter.com/n0qh6XS5fb
— Tony Dinh 🎯 (@tdinh_me) June 14, 2022
Don’t forget that you’re a real person. Share your personality, that’s the benefit of building in public. You can be – YOU. Can be random or related to what you’re working on.
A week in the UNUSUAL life of Michelle: 🗓
— Michelle Marcelline 🍊 (@michwirantono) June 3, 2022
Monday: @xyz partner prep
Tuesday: @ProductHunt launch prep
Wesnesdary: @ProductHunt launch day 🚀
Thursday: wrap up @ProductHunt launch (reply to comments + DMs + support chat)
Friday: wisdom 🦷 extraction
What a week! 😌💤
It’s always better to show what you’re building and not ‘think‘ out loud. Building resonates because it’s emotional. Thinking doesn’t because it’s abstract.
So if you’re stuck looking to be inspired for what kind of build in public stories you can tell your audience, here are six we learned from Kevon Cheung’s #buildinpublic audio course:
1. Decision frameworks
2. Learning from failures
3. Product analytics
4. Public learning
5. Product development
6. Personal anecdotes