Over the past 2 years Alpe Audio we’ve put together a great library of content:
‣ Summaries & notes
But naturally, I haven’t done a good enough job marketing 😅. That’s what I’m going to focus on during the rest of June, here’s the plan:
1. Focus on sharing: I’ve always felt imposter syndrome sharing learnings that I’m not 100% confident in. I’m going to get over it and share the best lessons from 2 of our recent fantastic courses:
‣ Building in public by Kevon Cheung
‣ Personal branding by Jessie Van Breugel
2. Repurposing: Lots of written and audio content that can be used cross platform. It’s time to get it out there: LinkedIn, Facebook, Instagram.
3. Launching a podcast! Part of repurposing our audio content is to make some of it available on all platforms, giving value for free and hoping to improve conversion by true fans. That’s worked really well for us in the past.
4. Automations: Alpe Audio is a one man show these days, and this is a lot, so I’m going to try and automate as much of this as possible. Zapier, Google sheet scripts, Clickup automations. Will give it a go and see what works best.
5. Re-engage users There’s a LOT more content on Alpe Audio today than even 2 months ago. Time to get back to users who’ve stopped using recently and let them know that some of the courses they’ve wanted are available!
- VC 101
- CLV basics
- The Ascent of Money
- Building in Public
- Personal branding
(For a full list of courses you can take a look here)
I’ll keep you posted how it goes!
Alpe Audio
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