Search queries for ‘audio courses’ and ‘audio only courses’ are on the rise. And that’s not surprising when we look at the broader audio landscape. Podcast reach has grown by %50 over the past two years among young professionals
More and more people are consuming podcasts and many of them are doing it for learning. Education is the second largest category in Apple’s podcast repository when counted by show numbers (over 250,000) and when included with other categories like Business, which only has ~150,000 podcasts, well it quickly becomes the largest category of podcasts. So clearly young professionals are looking to audio based learning to solve their upskilling needs.
When searching for the reason, we don’t have to go far. In a study of reasons why students don’t complete Massively open online courses (MOOCs) time management and lack of time was the number one reason cited for not completing learning objectives.
“Between working 9–6, some family time, an evening with friends and you know, a life — I simply don’t have time to take that course”
This is why audio is so popular. It’s something that fits seamlessly into our lifestyle. It’s learning you can do while you commute, run errands or workout. Which is why it should be no surprise that audio only courses and audio courses in general are becoming more popular. The ability to learn a topic from A-Z, in depth with audio only courses is very appealing!
Audio courses for learning
Here’s where audio only courses enter the loop. It’s the best of both worlds. Audio courses are similar to podcasts in all the good ways: they are convenient and seamlessly fit into our daily lifestyle. You can learn with them on the go, when you need and when works for you.
When properly crafted, audio courses provide an in depth learning experience that’s convenient, in depth and fun.