What is building in public? I’ve been sharing my journey Alpe Audio for a while but always had questions: what’s the difference between marketing, #buildinpublic & random thoughts? So I signed up for Kevon Cheung‘s builder cohort and just re-read his guide. It’s […]
Guest post by: Dean Burgess Your business requires a strategic marketing plan that improves brand awareness, maximizes your budget, and increases your customer base and sales. As a business owner, you need to know how to execute marketing efficiently without […]
How much does a startup spend on common SaaS each year? Building our 2022 budget, I reviewed all the bills services we use and have used here at Alpe Audio. Here’s the breakdown of how much we spend and on […]
Over the past eight months we’ve increased our conversion from download → paying user by 7.6x. We’ve run (many) tests, and here are the three things that drastically improved our conversion at Alpe Audio: Putting paywall up front Overhauling the […]
How can I raise my first round of capital? Do I need a product? What metrics do I need to show? Or can I raise money based only on a deck and story? These were some of the questions that […]
Whether you’re new to audio learning or a podcast expert, these tips and tricks will help you use sound to improve your podcast
How to become a product manager There is no “one” path to becoming a product manager. That’s because no two product managers are alike. Companies are different, teams are different, tech stacks are different and products are different. So the […]
Why do we need market research That’s the question I was thinking about while I interviewed Dr. Maria Blekher, the founding director of the innovation lab and a Clinical Associate Professor at the Sy Syms School of Business at Yeshiva […]
This post is dedicated to Everett Rogers. He taught me how to apply marketing principles to fundraising and save a community cafe. A few months ago, I moved to Jerusalem and joined a cooperative cafe. The idea behind the cafe […]
As students learn at home, muted audio and blank cameras frustrate teachers. What makes Zoom learning so difficult and how can we make remote learning an asset? It is another day. The clock ticks to 8:30am. Class starts. Black boxes […]
