A personal brand sounds so…. blahhh 😒
At least that’s what I used to think. But then I learned how wrong I was… 🙄 Building a personal brand Is the most powerful content strategy you can have. It all started with an interview I had with Jessie Van Breugel.
Our discussion ranged from building in public to going from an online consumer to a creator. That discussions got the juices flowing.
Jessie shared that building a personal brand Is the most powerful content strategy you can have. It’s not about self promotion, it’s about having a vision and helping fellow travelers.
Vision
Vision: Your vision defines your future. It shapes your journey and the decisions you make. It’s also hard to define.
You need to decide:
- Who you want to be.
- Who you want to serve and impact
- Where you want to do it
- How your vision intersects with your life
Figure out those 4 things and you’re well on your way to building a personal brand that’s not about you, but about your audience. It’s not easy. It’s a journey I’m still on. But I’m lucky to have a good guide.
So good in fact that we turned Jessie’s e-book into a course on Alpe Audio!
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[…] you’ll need to be planned in where you store your content. It’s not easy to brand yourself and come to terms with self positioning. That’s why it’s good to have a guide and there’s none better than Jessie Van Breugel’s […]