At least that’s what I used to think. But then I learned how wrong I was… 🙄 Building a personal brand Is the most powerful content strategy you can have. It all started with an interview I had with Jessie Van Breugel.
Our discussion ranged from building in public to going from an online consumer to a creator. That discussions got the juices flowing.
Jessie shared that building a personal brand Is the most powerful content strategy you can have. It’s not about self promotion, it’s about having a vision and helping fellow travelers.
Vision: Your vision defines your future. It shapes your journey and the decisions you make. It’s also hard to define.
You need to decide:
Who you want to be.
Who you want to serve and impact
Where you want to do it
How your vision intersects with your life
Figure out those 4 things and you’re well on your way to building a personal brand that’s not about you, but about your audience. It’s not easy. It’s a journey I’m still on. But I’m lucky to have a good guide.