How can you expand your reach to reach the right audience? That’s the topic of lesson #4 of Jessie Van Breugel‘s course on going from consumer to creator.
The first step of expanding your reach is choosing what platform you want to engage on. Choose this by taking into account 2 aspects:
- Your audience
- Your strengths
Your Audience
Where do they hang out? What platforms do they go to for professional advice? For social context? What mindset are they in on different platforms? What times of day do they engage?
Your strengths and skills
Figure out what your strengths are and based on that figure out what platform to build your audience on. If you’re not leveraging your strengths you won’t be authentic and won’t have the energy to keep building.
Expanding your audience is built on three things:
- Engaging
- Supporting
- Producing content.
Engaging means commenting, replying and being a good community member. Supporting is all about empowering others. Good content helps build your brand and attract followers.
Last but not least, once you’ve reached this stage it’s time to start thinking about owning your audience and deepening the relationship with them. That’s where an email list comes in. It’s the one format that no one can take away from you.
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