How to learn product management in two weeks

So you want to learn product management and become a better product manager or enter the industry but are short on time and need to learn product management in two weeks?

It’s a tight schedule, but we’ve got you covered! Welcome the the 14 day Product Manager!

In this post we’ll cover:

• What are the ‘must haves’ you need to learn
• Your best online sources to learn them
• Additional resources you can check out if you have the time

The two must haves you need to learn for product management

The two things you need to understand and have a working knowledge of to be a product manager are:

1. Understanding users and markets
2. Product sense and strategy

Understanding markets and users 

This can be broken down into three areas:

• Market research
• User interviews and research
• Crafting user personas, use cases and defining needs.

This is really all about understanding your user, the market they’re in and the problems you’re solving for them. The 14 Day product management course’s curriculum is built to give you a hands on sense and experience at tackling these issues.

Product sense and strategy

Product sense and strategy zooms out a bit more and deals with product positioning, strategy, pricing and competitive landscape. In essence this deals with having a good understanding of business models and market dynamics overall. The second week of the 14 Day Product management course goes into this area, especially positioning, which is a crucial part of product management.

14 Day Product Management: learning hands on product management in two weeks

The best way to learn is by doing. That’s more true for product management than for many other fields. If you want to learn how to be a product manager, but need to learn the basics fast and with tangible experience — check out 14 Day Product Management, a course built for busy learners, who need to learn product management in two weeks, full of packed hands on practice.