How does one “Position themselves”?
Branding yourself sounds blah but it’s super power I’m coming to terms with and trying to implement using the teachings of Jessie Van Breugel. Everything is built on iteration.
Here’s how:
Everything we know is built upon iteration. So is personal branding. You don’t have to re-invent the wheel, just iterate and bring your personal flavor to it.
To do that you have to know how you position yourself. Use the following personal branding statement:
I am _____________. I help _____________ to get ______________________ and this is how they get it _______________________.
To answer this framework properly, first answer these four questions:
What’s the process? A Content flywheel.
Having a strategic framework for your content will help you be both consistent and provide valuable information and content for your audience. Remember, the key goal is to always be providing value to them.
Here are six ideas how to do this:
To do this properly you’ll need to be planned in where you store your content. It’s not easy to brand yourself and come to terms with self positioning. That’s why it’s good to have a guide and there’s none better than Jessie Van Breugel’s audio course on Alpe Audio!
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