The most important superpower for being an online creator: self awareness

Self Clarity & awareness are a superpower. It’s a shame they aren’t taught in school. I only recently learned that they’re also a superpower for being an online creator! Here’s a summary of what I learned in lesson #2 of authentic brand building by Jessie Van Breugel.

Self Awareness and clarity for the creator economy

Creating online is first about discovering who you are and who you want to be online. Jessie teaches several frameworks to discover this: DNA Helix & ABZ frameworks.

DNA Helix framework: asking yourself six key questions of self discovery: 

1. Who you are
2. What you’re passionate about
3. What you love to research and spend your time on
4. Where do you have actual results or experience?
5. What would people be willing to buy from you?
6. What business do you want?

The ABZ framework: Use it to zoom out of small steps to understand how a larger vision becomes the north star of your personal branding.

The last but definitely not least step of self clarity as a creator is finding the right audience for you.

There are five steps of finding your audience Jessie teaches (inspired by Arvid Kahl’s The Embedded Entrepreneur): 

1. Awareness 
2. Affinity 
3. Opportunity 
4. Appreciation 
5. Market size

The self clarity creator economy superpower

Self awareness and clarity are critical for being a good online creator. You have to understand your why, who and what first before starting to create. Then you need to find the audience that fits your personality. And with that you’re on your online creation journey!

This is what I’ve learned in the second lesson in Jessie’s course on personal branding that I’m taking on Alpe Audio.