What is building in public?

What is building in public?

I’ve been sharing my journey Alpe Audio for a while but always had questions: what’s the difference between marketing, #buildinpublic & random thoughts? So I signed up for Kevon Cheung‘s builder cohort and just re-read his guide. It’s finally clicked.

After re-reading the guide and producing the build in public audio course on Alpe Audio here are my takeaways.

What Building in public is and isn’t

Building in public is:

• Showing how the sausage is made

• Sharing processes, results & emotions from the building process.

Whatever you’re comfortable with.

Build in public is NOT:

• Thinking in public (my comfort zone)

• Sharing everything no matter what

• An easy way to achieve marketing success

How to build in public ‘right’

You can be sharing to:

1. Get support from your community

2. Increase brand awareness (personal or product)

Or a mix of both.

Unless you’re only sharing for #1, you need to focus on your audience. Not yourself. Your building should offer value.

#buildinginpublic is more art than science.

But thanks to Kevon and his wonderful content, there’s a new fantastic audio course on Alpe Audio with all the core tenants of what you need to know to get started.

I’ll building in public and sharing the launch process + lessons with you in this series of blog posts!