Musicians get listens without labels. YouTubers get views without TV. Podcasters have media empires without radio. It comes down to one thing: a personal brand.
Started our personal branding journey and picked up Jessie Van Breugel’s e-book ‘Brand yourself as a creator’. I’m not planning on making a living from being a twitter creator, but there are so many great lessons in this e-book, I wanted to share some nuggets with you.
What is an internet creator?
Let’s start with defining a creator.
Hugo Amsellem did a great job at this: “A creator isn’t *just* someone who creates. A creator is an individual who scales without permission.”
He made the analogy that creators are to freelancers, what startups are to web agencies. The Creator Economy isn’t primarily about the future of work — it’s focused on the future of scalable entrepreneurship.
Competition is fierce. It’s easier than ever to be a creator, which is why it’s more competitive than ever! The creator economy is booming, but you need to stand out above the noise.
How can you stand out as a personal creator?
And here’s the problem — Since everyone wants to be a creator and make money online, how do you stand out and brand yourself as a creator? A personal brand.
In an ocean of competition, there’s only one thing you can do to truly stand out: be yourself. Nobody beats you at the game of being you.
Building a strong personal brand starts obviously with yourself. Really knowing yourself comes before everything. You can’t build a personal brand on a fake persona and expect people to *really* follow you.
Top-notch creators know the secret sauce: They know attention is the most valuable currency and the ones who can best capture, keep, and monetize it ultimately win. They focus all their energy, their resources, their efforts on becoming known for one thing.
Some people like to refer to this as uniqueness, calling, purpose, mission. It all comes together in one thing: Your personal brand is the intangible image of what you represent and how others perceive you.