Why you need to cultivate trust as a creator

Cultivate trust. That’s the key part of a personal brand and being a creator.

Building a relationship with your audience is about building trust with them. We trust people: 

• When we can see them
• When learning from them
• When they entertain us
• When we feel we know things about that person
• When we can connect with them

If you want your audience to trust you, you’ll need to be doing all these things. But that’s not all. You also have to find your tribe. The people who relate to you and what you’re building. Being an internet creator isn’t about going solo. It’s about a tribe.

Finding your tribe

A problem you love to solve and a trusted relationship helps form a community. Community is critical to success, it’s what will help you keep going and give you the support you need. How do you find your tribe?

You can find the right people who are interested in what you are by: 

• Searching hashtags you’re interested in
• Engage with the people that posted recently by joining their conversations 
• Ask them questions or share their content
• Follow the people they follow

Being a creator all comes down to these three things: 

1. A problem you love
2. Cultivating trust
3. A community