Audio Courses

In his words:

"Instead of trying to predict the future, one should try to create it. Babe Ruth, the famous baseball player, had more strikeouts than anyone else, but he also had more home runs than anyone else. Embracing failures when trying to create a future will channel the efforts to the right success."

"An idea appears to me usually not in words, and not in pictures either. It is something in the middle: I see charts that depict relations and correlations I can then try to understand."

Find out more about Professor Jacob Goldenberg in this interview!

Professor Jacob Goldenberg

Professor of Marketing, Arison School of Business Administration, IDC

Jacob Goldenberg is a Professor of Marketing at the Arison School of Business Administration at the Inter-Disciplinary Center at Hertzelia and a visiting professor at the Columbia Business School. His research focuses on creativity, new product development, diffusion of innovation, complexity in market dynamics, social network effects, and social media. He is an Academic Trustee of the Marketing Science Institute. 

Professor Jacob Goldenberg was the editor-in-chief of the International Journal of Research in Marketing and now is an area editor for the Journal of Marketing Research and Journal of Marketing, and serves on the editorial board of Marketing Science. He has published papers in the Journal of Marketing, Journal of Marketing Research, JPSP, and in Management Science, Marketing Science, Nature Physics, and Science. In addition, he is an author of two books by Cambridge University Press, one in Chicago Press, and one book by Simon & Schuster

Jacob's work has been covered in The New York Times, Wall Street Journal, Boston Globe, BBC News, Herald Tribune, The Economist, and Wired magazine.

He received his Ph.D. from the Hebrew University of Jerusalem in a joint program of the School of Business Administration and Racach Institute of Physics. 

Curious about how to innovate and stay ahead of the curve? Professor Jacob Goldenberg's article, Innovation Isn't about Strategy, It's about Culture, discusses the skills needed for businesses and startups to innovate and maintain their grasp on the modern market. 

Watch Jacob Goldenberg's lecture, Innovation in Crisis here:

Books

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Inside the Box - the book our Creative Thinking - Inside the Box course is based on!

A Proven System of Creativity for Breakthrough Results

Want a truly creative organization? Then think Inside the Box

Inside the Box shows that more innovation – and better and quicker innovation – happens when you work inside your familiar world using a set of techniques that channel the creative process in a way that makes us more – not less – creative. 

 

These techniques were derived from research that discovered a surprising set of common patterns shared by all inventive solutions. They form the basis for Systematic Inventive Thinking, now used by hundreds of corporations throughout the world, including industry leaders such as Johnson & Johnson, GE, Procter & Gamble, SAP, and Philips.

Many other books discuss how to make creativity a part of corporate culture, but none of them uses the innovative and unconventional SIT approach described in this book. With “inside the box” thinking, companies and organizations of any size can creatively solve problems before they develop—and innovate on an ongoing, systematic basis.

FINALIST FOR AMA MARKETING BOOK OF THE YEAR

NOMINATED FOR INNOVATION BOOK OF THE YEAR

Interested in Jacob Goldenberg's area of expertise? Here is a very comprehensive list of his works (with some you can read):

Papers

 

Yaniv Dover, Goldenberg Jacob and Daniel Shapira (2020), Sustainable Online Communities Exhibit Distinct Hierarchical Structures Across Scales of Size, Proceeding Of The Royal Society A, Mathematical, Physical and Engineering Sciences, (forthcoming).

 

Climb or Jump

Andreas Lanz, Jacob Goldenberg, Daniel Shapira and Florian Stahl (2019), "Climb or Jump – Status-Based Seeding in User-Generated Content Networks," Journal of Marketing Research, forthcoming.

 

We Look Like Our Names

Zwebner, Y., Sellier, A. L., Rosenfeld, N., Goldenberg, J., & Mayo, R. (2017). We look like our names: The manifestation of name stereotypes in facial appearance. Journal of personality and social psychology, 112(4), 527.

 

The Role of Mere Closeness

Meyners, J., Barrot, C., Becker, J. U., & Goldenberg, J. (2017). The Role of Mere Closeness: How Geographic Proximity Affects Social Influence. Journal of Marketing, 81(5), 49-66.

 

Evolution Through Bursts

Hilla Brot, Lev Muchnik, Jacob Goldenberg, and Yoram Louzoun, (2016), Evolution through bursts:

Network structure develops through localized bursts in time and space, Network Science, 4(3), 293-313.

 

Lower Connectivity Is Better

Stephen, Andrew and Peter Pal Zubcsek and Jacob Goldenberg (2016) Lower Connectivity Is Better: The Effects of Network Structure on Customer Innovativeness in Interdependent Ideation Tasks, Journal of Marketing Research, April, Vol. 53, No. 2, pp. 263-279.

 

Improving Penetration Forecasts Using Social Interactions Data

Toubia Olivier Goldenberg Jacob and Garcia Rosanna (2014), Improving Penetration Forecasts Using Social Interactions Data, Management Science, Vol 60, 12 p. 3049-66.

 

The Temperature Premium

Zwebner Yonat, Leonard Lee, and Jacob Goldenberg, (2014), "The Temperature Premium: Warm Temperatures Increase Product Valuation." Journal of Consumer Psychology 24, no. 2: 251-59.

 

The Gravitational Law of Social Interaction

Levy Moshe and Jacob Goldenberg, (2014), The gravitational law of social interaction, Physica A 393 P418-426.

 

Social Relationships and Information Dissemination in Virtual Social Network Systems

Yaakobi, E., & Goldenberg, J. (2014). Social relationships and information dissemination in virtual social network systems: An attachment theory perspective. Computers in Human Behavior, 38, 127-135.

 

Edge Removal Balances Preferential Attachment and Triad Closing

Hilla Brot, Michal Honig, Lev Muchnik, Jacob Goldenberg, and Yoram Louzoun, (2013), Edge removal balances preferential attachment and triad closing, PHYSICAL REVIEW E 88, 042815.

 

Network Traces on Penetration

Dover Yaniv, Goldenberg Jacob and Daniel Shapira (2012), Network Traces on Penetration: Uncovering Degree Distribution from Penetration Data, Marketing Science Vol. 31, No. 4, July–August pp. 689–712.

 

Mine Your Own Business

Netzer Oded, Feldman Ronen, Goldenberg, Jacob., O and Moshe Fresco, (2012), "Mine Your Own Business: Market Structure Surveillance Through Text Mining, Marketing Science Vol. 31, No. 3, May–June, pp. 521–543.

 

The Quest for Content

Goldenberg, Jacob, Oestreicher Singer, Gal., and Reichman, Shachar (2012), The Quest for Content: The Integration of Product Networks and Social Networks in Online Content Exploration Journal of Marketing Research, August, pp 452- 468.

 

Consumer Self-Control, Product Attributes and the Consumption of Virtue Products

Ein-Gar Danit, Goldenberg Jacob, and Sagiv Lilach (2011), Consumer Self-Control, Product Attributes, and the Consumption of Virtue Products, International Journal of Research in Marketing. Forthcoming.

 

The Different Roles of Product Originality and Usefulness in Generating Word of Mouth

Moldovan, Sarit, Jacob Goldenberg, and Amitava Chattopadhyay (2011), The Different Roles of Product Originality and Usefulness in Generating Word of Mouth, International Journal of Research in Marketing Vol. 29 123–133.

** Best paper award finalist

 

Structure and Freedom in Creativity

Lilach Sagiv, Sharon Arieli, Jacob Goldenberg, Ayalla Goldschmidt (2010), Structure and freedom in creativity: The interplay between externally imposed structure and personal cognitive style, Journal of Organizational Behavior, (Forthcoming).

 

The Chilling Effect of Network Externality

Goldenberg, Jacob, Libai Barak, and Eitan Muller, (2010), The Chilling Effect of Network Externality, International Journal of Research in Marketing, Vol. 27, p. 4-15.

** Best paper award

 

The Evolving Social Network of Marketing Scholars

Goldenberg, Jacob, Libai Barak, Muller Eitan and Stefan Stremerch, (2010) The Evolving Social Network of Marketing Scholars, Marketing Science Vol. 29, 3, May–June 2010, pp. 561–567.

 

Zooming In

Goldenberg, Jacob., Lowengart, Oded and Daniel Shapira (2009) Zooming In: Self-Emergence of Movements in New Product Growth, Marketing Science Vol. 28, 2, March–April, p. 274–92.

 

The Role of Hubs in the Adoption Processes

Jacob Goldenberg, Sangman Han, Donald R. Lehmann, and Jae Weon Hong (2009), The Role of Hubs in the Adoption Processes, Journal of Marketing, Vol. 73, March 1-13.

**Maynard best paper award finalist

 

When Deep Structures Surface

Jacob Goldenberg and David Mazursky (2008), When Deep Structures Surface: Design Structures that Can Repeatedly Surprise, Journal of Advertising (Vol. 37, 4, 21-34.

 

Using Text Mining to Analyze User Forums

Feldman, Ronen, Moshe Fresko, Jacob Goldenberg, Oded Netzer, Lyle H. Ungar (2008), Using Text Mining to Analyze User Forums, WMEE'08, Melbourne, Australia June, 1-5.

 

How Do Revolutions Emerge?

Goldenberg, Jacob, Lowengart, Oded, Oreg, Shaul, & Bar-Eli, Miki, (2008), How Do Revolutions Emerge? Lessons from the Fosbury Flop. International Studies of Management and Organization, (forthcoming).

 

Laggards in Disguise

Goldenberg, J. & Oreg, S., (2007), Laggards in Disguise: Resistance to Adopt and the Leapfrogging Effect. Technological Forecasting and Social Change, 74, 1272-1281.

 

Extracting Product Comparisons from Discussion Boards

Feldman, Ronen, Moshe Fresco, Jacob Goldenberg, Oded Netzer, Lyle Ungar (2007) “Extracting Product Comparisons from Discussion Boards,” Proceedings of the 2007 IEEE International Conference on Data Mining (ICDM. 2007). 

 

The NPV of Bad News

Goldenberg Jacob, Barak Libai, Sarit Moldovan and Eitan Muller (2007), "The NPV of Bad News," International Journal of Research in Marketing, 24, pp.186-200

** Lead article and Best paper award.

 

Blazing Saddles

Goldenberg Jacob, Barak Libai, Eitan Muller, Renana Peres (2006) "Blazing saddles: Early and Main Markets in a life-cycle of a high-technology product. The Economic Quarterly (in Hebrew) 53 (2) 249-271.

- Also published as an English version in ISER 

 

Distributive Immunization of Networks Against Viruses Using the ’Honey Pots’ Architecture

Goldenberg Jacob, Yuval Shavitt, Eran Shir, Sorin Solomon (2005), Distributive Immunization of Networks Against Viruses Using the ’Honey Pots’ Architecture, Nature Physics 1, Dec, 184-188.

 

Inevitably Reborn

Luzon Yoram, Goldenberg Jacob, Barak Libai, David Mazursky, and Sorin Solomon, (2004), Inevitably Reborn: The reawakening of extinct innovations, Technological Forecasting and Social Change, Vol. 71, p. 881-896.

 

From Density to Destiny

Garber Tal, Goldenberg Jacob, Barak Libai and Muller Eitan, (2004), From Density to Destiny: Using Spatial Analysis for Early Prediction of New Product Success, Marketing Science Vol. 23, 3, p 419-29.

 

Cellular Automata Modeling of Resistance to Innovations

Moldovan Sarit and Jacob Goldenberg (2004), Cellular Automata Modeling of Resistance to Innovations: Effects and Solutions, Technological Forecasting, and Social Change Vol. 71, 5, 425–442.

** lead article and best paper award.

 

The Risk at Being Unfair

Louzoun Yoram, Sorin Solomon, Jacob Goldenberg, David Mazursky (2003), The Risk at Being Unfair: World-size Global Markets Lead to Economic instability, Journal of Artificial life, Vol. 9, 4, special issue on Collective Effects of Human Behavior, p. 357-70. 

 

Finding the Sweet Spot of Innovation

Goldenberg Jacob, Roni Horowitz, Amnon Levav, and David Mazursky, (2003), Finding the sweet spot of innovation, Harvard Business Review, March p 120-29.

 

Riding the Saddle

Goldenberg Jacob, Barak Libai, and Eitan Muller (2002), Riding the Saddle: How cross-Market Communications Creates a Major Slump in Sales, Journal of Marketing Vol. 66 (April), p 1-16.

 

Modeling Heterogeneity on New Product growth Through Cellular Automata

Goldenberg Jacob, Barak Libai and Eitan Muller (2001), ”Modeling Heterogeneity on New Product growth Through Cellular Automata,” Journal of the Academy of Marketing Science Review, special issue on Complexity in Marketing, forthcoming.

 

Talk of the Network

Goldenberg Jacob, Barak Libai and Muller Eitan (2001), “Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth,” Marketing Letters, 12:3 p. 209-21.

 

Structures of the Mind and Universal Music

Goldenberg Jacob, David Mazursky and Sorin Solomon (2001), “Structures of the Mind and Universal Music,” Science, Vol. 292, 5526, June 29, 2001, p. 2433.

 

The Idea Itself and The Circumstances of Its Emergence as Predictors of New Product Success

Goldenberg Jacob, Donald R. Lehmann and David Mazursky (2001), The Idea Itself and The Circumstances of Its Emergence as Predictors of New Product Success, Management Science, Vol. 47, No. 1, January, p. 69-84.

Also appeared in:

Goldenberg Jacob, Donald R. Lehmann and David Mazursky (2001), “The Idea Itself and The Circumstances of Its Emergence as Predictors of New Product Success, IEEE, Engineering Management Review, Vol. 29, 2, p 105-18.

 

Using Cellular Automata Modeling of Emergence of Innovations

Goldenberg Jacob and Sol Efroni (2001), Using Cellular Automata Modeling of Emergence of Innovations, Technological Forecasting and Social Change, Vol. 68, 3, p. 293-308.

 

Navigating in the Creativity Storm

Goldenberg Jacob and David Mazursky (2000), First we throw Dust in the Air, then we claim we can’t see: Navigating in the Creativity Storm,” Creativity and Innovation Management, Vol. 9, 2 June, p 131-43.

 

Marketing Percolation

Goldenberg Jacob, Barak Libai, Sorin Solomon, Neam Jan and Dietrich Stauffer (2000), Marketing Percolation, Physica A, 284 (1-4) p. 335-47 

 

Creative Sparks

Goldenberg Jacob, David Mazursky and Sorin Solomon (1999), Creative Sparks, Science, vol. 285, (5433) September p. 1495-6.

 

Meme’s The World

Goldenberg Jacob, David Mazursky and Sorin Solomon (1999), “Meme’s The World,” Science, Volume 286, Number (5444) Nov, p 1477.

 

Scrutinizing Creativity

Goldenberg Jacob, David Mazursky and Sorin Solomon (1999), Scrutinizing Creativity - Response, Science, Volume 286, Number 5448 Issue of 17 Dec 1999, p 2269.

 

Creativity Templates

Goldenberg Jacob, David Mazursky, and Sorin Solomon (1999), Creativity Templates: Towards Identifying the Fundamental Schemes of Quality Advertisements, Marketing Science, Vol. 18, No. 3 p. 333-51.

 

Toward Identifying the Inventive Templates of New Products

Goldenberg Jacob, David Mazursky, and Sorin Solomon (1999), Toward Identifying the Inventive Templates of New Products: A Channeled Ideation Approach, Journal of Marketing Research, 36 (May), p. 200-210.

 

The Voice of the Product

Goldenberg Jacob and David Mazursky (1999), The Voice of the Product: Templates of New Product Emergence, Innovation and Creativity Management, September Vol. 8, 3, 157-164.

 

Templates of original innovation

Goldenberg Jacob, David Mazursky and Sorin Solomon (1999) Templates of original innovation: Projecting original incremental innovations from intrinsic information, Technological Forecasting and Social Change, Vol. 61/1 (May), P. 1-12.

 

The Primacy of the Idea Itself as a Predictor of New Product Success

Goldenberg Jacob, Donald R. Lehmann and David Mazursky (1999), The Primacy of the Idea Itself as a Predictor of New Product Success, MSI working paper, Report No. 99-110.

 

Algorithms For New Product Development

Goldenberg Jacob, Roni Horowitz, David Mazursky and Sorin Solomon (1997), Algorithms For New Product Development: An Exercise in Thought Dynamics, International Journal of Modern Physics C, Vol. 8/2 p. 365-381.

 

Cluster Concepts Dynamics Leading to Creative Ideas Without Critical Slowing Down

Goldenberg Jacob, David Mazursky and Sorin Solomon (1996), Cluster Concepts Dynamics Leading to Creative Ideas Without Critical Slowing Down, International Journal of Modern Physics C, Vol. 7 No. 5 pp. 655-673.

 

Chapters in Collections

Goldenberg, Jacob, and Don Lehmann (2008) Social Hubs. In The connected Consumer, Lustrom Tilburg conference collection (Forthcoming).

 

Goldenberg, Jacob., and Daniel Shapira (2008) Marketing: Complexity Modeling, Theory, and Applications, in Encyclopedia of Complexity (ed. Andrzej Nowak), (forthcoming).  

 

Goldenberg, Jacob, and Oreg, Shaul., (2008), why Do they Lag and Why Should We Care, in Marketing Metaphors and Metamorphoses, editor, Phil Kitchen Palgrave Macmilian, NY, p 162-72.

 

Goldenberg Jacob and David Mazursky (2007), a review chapter on creativity in advertising, in Handbook of advertising (ed, Gerard Tellis and Tim Ambler), Sage Publications, NY p. 283-99.

 

Goldenberg Jacob David Mazursky and Idan Yaron (2006), Surprise Regularity and Surprise-Regularity in Innovation and Creativity, in Global Talent: An Anthology of Human Capital Strategies for Today's Borderless Enterprise (ed, Michael Foster). Human Capital Institute, Washington p 299-311.

 

Nir Dina, Goldenberg Jacob, and Eyal Maoz, “Creativity in negotiation”. In Creativity and Innovation in Organizations, edited by Leigh Tompson and Hoon-Seok Choi (forthcoming).

 

Goldenberg Jacob, (2003), Invisible Forces: How Consumer Interaction Make the Difference, In Marketing Mind Print, ed. Phillip Kitchen, Palgrave-Macmillan, p. 58-77.

 

Goldenberg Jacob, Barak Libai and Eitan Muller (2004(, Complex yet Simple: Cellular Automata as Enabling Technology in Marketing Research, in Assessing Marketing Strategy Performance, C. Moorman and D. Lehman (eds.), Marketing Science Institute, Cambridge USA p. 229-47

 

MSI Working papers

 

Goldenberg Jacob, Lowengart, Oded., Oreg, Shaul., & Bar-Eli, Miki., (2008), “Innovation – the Case of The Fosbury Flop” MSI working paper, Report No. 04-106.

 

Aggregated Diffusion Models

Olivier Toubier, Goldenberg Jacob, and Rosanna Garcia (2008), “A New Approach to Modeling the Adoption of New Products: Aggregated Diffusion Models,” MSI working paper, Report No. 08-103.

 

Goldenberg Jacob, Donald R. Lehmann, and Daniella Shidlovski and Michal Matser Barak (2006), “The Role of Experts vs. Opinion Leaders in New Product adoption,” MSI working paper, Report No. 06-004.

 

Sarit Moldovan, Goldenberg Jacob, Amitava Chattophadayay, (2006), “What Drives Word of Mouth? The Role of Product Originality and Usefulness” MSI working paper, Report No. 06-111.

** dissertation award

Garber Tal, Jacob Goldenberg, Barak Libai, and Eitan Muller (2002), From Density to Destiny: Using Spatial Analysis for Early Prediction of New Product Success, MSI working papers report No. 02-106.

 

Goldenberg Jacob, Donald R. Lehmann and David Mazursky (1999), “The Primacy of the Idea Itself as a Predictor of New Product Success,” MSI working paper, Report No. 99-110.

** Best paper award