Based on what you’ve learned, what kind of market approach do Hershey’s kisses chocolate take?
answer
The correct answer is 2, product specialization. Hershey's Kisses are unique chocolate that don't target a specific market or cover the entire market. They are focused on creating one product - the Hershey's kiss and whoever wants to is welcome to buy it, whether young or old. The Hershey's company as a whole does take a full market coverage approach with many other brands.