Based on what you’ve learned, what kind of market approach do Hershey’s kisses chocolate take?
, product specialization. Hershey's Kisses are unique chocolate that don't target a specific market or cover the entire market. They are focused on creating one product - the Hershey's kiss and whoever wants to is welcome to buy it, whether young or old. The Hershey's company as a whole does take a full market coverage approach with many other brands.