In quantitative research, how should the research population look like?

answer
The answer is 3. Both answers are right. Good quantitative research relies on a few aspects: 1. Your group must be small enough to work with. 2. The group must represent your population accurately. 3. The group can't have biases not reflected in your larger population.
Part of the course

Try it out

This question is part of our Mastering Marketing course.

00:00
00:00

Pick a plan that suits you the best!

Monthly Subscription

$12/month
(billed monthly)

Annual Subscription

$5/month 
(billed annually)

All our plans includes:

  • High quality audio lessons
  • Lesson summaries
  • Interactive questions
  • Learn & Earn
  • Flashcards
  • Lesson transcripts
  • Learning community