Take a second to think about your startup or product. Do you want to focus on building something that 100 people love or getting a so-so product out to 10,000 people?
The correct answer is 1. Make a product a small number of users love. It sounds counter intuitive, I know, but you're fighting an uphill battel with a startup. You need those users to love your product. It means you're solving a real problem and only users who love a product tell their friends.