We said that one of the traits of services is that they are intangible. What does this mean?
The correct answer is 1. One of the marketing challenges when selling services is to convince customers to purchase something which they can’t try out first. To help with this, we use “tangibilizing agents” which reassure the customer that the service they are paying for will be high quality. A tangibilizing agent can be anything from a professional office to a helpful customer service team.