What are we looking for when we test a study for convergent validity?

answer
The correct answer is 1. When we check a study for convergent validity, we are checking that the metrics we’re using makes sense. For example, if you’re measuring levels of happiness you might count how often someone smiles in an hour to determine how happy they are. However this lacks convergent validity because people can be happy without smiling. They also might smile because it is culturally appropriate, but this might not mean that they are actually feeling happy.
Part of the course

Try it out

This question is part of our Applied Market Research course.

00:00
00:00

Pick a plan that suits you the best!

Monthly Subscription

$12/month
(billed monthly)

Annual Subscription

$5/month 
(billed annually)

All our plans includes:

  • High quality audio lessons
  • Lesson summaries
  • Interactive questions
  • Learn & Earn
  • Flashcards
  • Lesson transcripts
  • Learning community