What is social desirability bias?

answer
The correct answer is 2. People can often guess what the study is trying to prove and have a tendency to try and give the “right” answer. As in, what they think the researcher wants to hear rather than the true answer. This is one of the reasons that it’s good to keep survey questions as neutral as possible. Participants shouldn’t be able to tell what your survey is trying to prove.
Part of the course

Try it out

00:00
00:00

Pick a plan that suits you the best!

Monthly Subscription

$12/month
(billed monthly)

Annual Subscription

$5/month 
(billed annually)

All our plans includes:

  • High quality audio lessons
  • Lesson summaries
  • Interactive questions
  • Learn & Earn
  • Flashcards
  • Lesson transcripts
  • Learning community