What issue does Simon Sinek identify as sabotaging sales of Volkswagon’s 2004 luxury car, the Phaeton?
Volkswagen is a company known for cars that are practical and affordable. Adding a luxury car to the line distorted the clear image of the company’s image and confused customers. If you picture Volkswagen’s product line as a shopping cart, you can see how the Phaeton didn’t fit in with the other products. We call this mistake “failing the celery test.”