When encountered with a market entry case question, should you start your analysis with the market or the company you’re consulting?

The correct answer is 2. Unlike a P&L scenario, where you'll start with the market, when entering a new market first analyze the company and its goals - why is it entering a new market? What is it looking to achieve? Only by understanding the company will you be able to help them with the case.
Part of the course

Try it out


Pick a plan that suits you the best!

Monthly Subscription

(billed monthly)

Annual Subscription

(billed annually)

All our plans includes:

  • High quality audio lessons
  • Lesson summaries
  • Interactive questions
  • Learn & Earn
  • Flashcards
  • Lesson transcripts
  • Learning community