Imagine you’ve just conducted an interview with someone. And it was a long interview. The subject had a lot to say and was extremely articulate and descriptive. 🗣🗣🗣🗣
On the one hand this is great, you’ve collected all the data you need (and more!). But on the other day, you’re not quite sure what to do with the pages and pages of notes you’ve taken. How do you take all of this and turn it into concrete findings?
This is a question that comes up often in qualitative research. And it’s the question that we’ll be addressing in today’s lesson.
We’ll learn:
• The four step process of analyzing qualitative data 🧐 • Coding data by themes • The best ways to display your final results 👨🏻🏫
See you there!
Questions
01
What do we mean when we talk about "coding qualitative data"?