Avoiding bias in your samples

Did you know that forming a bias actually saves you time and energy? When we react automatically to people or events, we don’t have to burn too many brain cells trying to figure out what is happening and why. Bias allows us to assume that whatever is happening now is similar to something that has happened in the past. 

However bias can also be harmful. In many areas. And today we will look at bias in research. How it can mislead us and skew our results.

We’ll talk about:
• Social desirability bias 💑
• Habituation
• Group conformity 👨‍👩‍👧‍👦
• Design bias ✍🏾
• Cultural bias
• And more!

See you there!