Cannibalism and Vertical Competition

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What is this lesson is about?

So, you want to add a new product to your line. Good for you! More products equals more profit, right?

Well, not always. Sometimes, adding a new product can actually do more harm than good. So, how do you know if it’s the right choice?

In this lesson, we’ll talk about what considerations come into play when expanding your product line. What is your potential to make money? What is your potential to lose money?

In this lesson, you’ll learn:
• What it means for two of your own products to compete with one another
vWhat product cannibalization is and when it’s a problem

See you there!


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