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What is this lesson is about?

What’s a good story without a villain?

Today we’ll be talking about the villain of the marketing story...competition. Just when you think your product has finally achieved success, competition will spring up and try to steal profit away from you. So how can you make sure your product stays strong despite the inevitable competition?

Join us to find out!

In this lesson, you’ll learn:
• When and why we see competition in the product life cycle
• Two methods for beating out your product’s competition: differential advantages and product repositioning


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