Releasing a new product can be pretty scary. After years or months of hard work, the critical moment is here.
How will your customers react to your product? What do you need to show them before they can adopt your new product? And how can you help guide them along these steps? In this lesson you'll learn the 5 stages of the Customer Adoption Process: 1. Awareness 2. Interest 3. Evaluation 4. Trial 5. Adoption
The customer adoption process has 5 stages: Awareness, interest, evaluation, trial and adoption. What stage did the Dropbox team get hung up on?