Customer Adoption Process

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What is this lesson is about?

Releasing a new product can be pretty scary. After years or months of hard work, the critical moment is here.

How will your customers react to your product? What do you need to show them before they can adopt your new product? And how can you help guide them along these steps?
In this lesson you'll learn the 5 stages of the Customer Adoption Process:
1. Awareness
2. Interest
3. Evaluation
4. Trial
5. Adoption

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Courses details

This lesson is part of the Mastering Marketing course.

Click on Mastering Marketing to learn more.