Entering a new market

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What is this lesson is about?

When sales stagnate, or you have a shiny new product it might be time to enter a new market, but how? And are you sure that's even the right move? Entering a new market is the second of the four case scenarios we'll learn in the Ivy Case System. In this lesson you'll learn:
• The 3 point structure for analyzing when to enter a new market
• The 4 ways to enter a new market
• Factors to consider in M&A

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