When sales stagnate, or you have a shiny new product it might be time to enter a new market, but how? And are you sure that's even the right move? Entering a new market is the second of the four case scenarios we'll learn in the Ivy Case System. In this lesson you'll learn: • The 3 point structure for analyzing when to enter a new market • The 4 ways to enter a new market • Factors to consider in M&A
When encountered with a market entry case question, should you start your analysis with the market or the company you're consulting?