Entering a new market
Start learningWhat is this lesson is about?
When sales stagnate, or you have a shiny new product it might be time to enter a new market, but how? And are you sure that's even the right move? Entering a new market is the second of the four case scenarios we'll learn in the Ivy Case System. In this lesson you'll learn:
• The 3 point structure for analyzing when to enter a new market
• The 4 ways to enter a new market
• Factors to consider in M&A
• The 3 point structure for analyzing when to enter a new market
• The 4 ways to enter a new market
• Factors to consider in M&A
Questions
01
When encountered with a market entry case question, should you start your analysis with the market or the company you're consulting?
Flashcards
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Courses details
This lesson is part of the Case in Point course.
Click on Case in Point to learn more.
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