Eurostar Case Study

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What is this lesson is about?

Once you learn the principles of marketing, you’ll soon start seeing them everywhere you go. You’ll begin evaluating the marketing choices the company around you are making. Pretty soon, you’ll have own opinions about which companies are taking full advantage of their marketing opportunities and which could definitely improve in that area!

In this lesson, you’ll hear Marcel’s analysis of Eurostar, a European train service. He’ll demonstrate how the principles taught in this course helped him pick up on ways this well-established company could enhance their marketing strategy:

Through this discussion you’ll get a chance to review:
• The importance of knowing your product’s core and augmented features
• How to define a product space
• How to use repositioning to gain an edge on competition



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