Getting the right perspective

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What is this lesson is about?

I hope you’re ready for church, because today we’re about to meet a priest with some strong opinions on pricing. Through studying the pricing philosophy of the medieval Thomas Aquinas, we’ll catch a glimpse into the many different perspectives that people today have on pricing. 

By the end of the lesson, you’ll gain a deeper understanding into the strengths of each approach...and the weaknesses. 

In this lesson, you’ll learn:
• The ins and outs of three different pricing approaches
• When you can benefit from your competitors prices 😱
• Why profit might be a bit more complicated than you think
• How to help your customers give an ACCURATE answer to the question, “How much are you willing to pay?” 🤔


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