I hope you’re ready for church, because today we’re about to meet a priest with some strong opinions on pricing. Through studying the pricing philosophy of the medieval Thomas Aquinas, we’ll catch a glimpse into the many different perspectives that people today have on pricing.
By the end of the lesson, you’ll gain a deeper understanding into the strengths of each approach...and the weaknesses.
In this lesson, you’ll learn: • The ins and outs of three different pricing approaches • When you can benefit from your competitors prices 😱 • Why profit might be a bit more complicated than you think • How to help your customers give an ACCURATE answer to the question, “How much are you willing to pay?” 🤔
What is one limitation with the cost-based pricing approach?