Getting to know your boss

Market research is all about helping companies make smart decisions. But what’s the process here? How does the market researcher take a company problem and turn it into a brilliant solution?

That’s what we’ll talk about today, in our first lesson on the market research problem. We’ll focus on the very beginning, when you first learn about the problem facing your company. 

We’ll talk about:
• What a management problem looks like 👀
• The five step process for turning a management problem into a research question 👩🏽‍🏫

See you in class!