Getting to know your data

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What is this lesson is about?

Not all data is created equal! As a market researcher, there’s a good chance you’ll find yourself dealing with all sorts of data. 

So, it’s important for you to learn the different types of data. What they’re used for and how they work. And that’s what this lesson is all about. 

We’ll learn:
• The difference between primary and secondary data ✌🏻
• The difference between qualitative and quantitative data
• How and when each type of data is used 👨🏻‍🏫

See you in class! 🙋🏻‍♀️

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Courses details

This lesson is part of the Applied Market Research course.

Click on Applied Market Research to learn more.