Innovation Adoption Process

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What is this lesson is about?

Meet Gadget Gary and Nokia Nick. They’re just two of the many types of customers you’ll encounter as your new product spreads. And all these customers need different things to adopt your product, so it’s worthwhile for you to get to know them. Quirks and all.

The Diffusion of Innovation is a model which explains how customers adopt products at different rates, based on how adoptive they are of new products. In this lesson you'll learn the 5 segments of the population who adopt products at different paces and what they need to see to adopt your product:
1. Innovators
2. Early adopters
3. Early majority
4. Late majority
5. Laggards

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