Intro: Welcome to Mastering Marketing

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What is this lesson is about?

Looking to master the art of marketing?

You’re in the right place! Join Dr. Marcel Cohen for a comprehensive dive into the fascinating world of product marketing. Along the way, he’ll share his personal insights from several decades in the field, as well as his analysis on the marketing strategy of well-known brands like Levi’s. Hershey’s, Dropbox, and more.

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This lesson is part of the Mastering Marketing course.

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