Market and Competitive Analysis

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What is this lesson is about?

Competition is what keeps most entrepreneurs awake at night. But what's the right way to approach your competiton? What do you need to know about them and how seriously should you take them?

In this lesson you'll learn:
• How to conduct market analysis
• The 6 goals of the market analysis
• Why a competitive landscape is important
• 4 categories of competitors
• How you should deal with different kinds of competition


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