Understanding customer needs is the heart of mastering marketing.
How do you accomplish this? Like learning most new things, understanding your customer's needs starts with a good research process. In this lesson we'll learn the 4 questions that leady to good market research: 1. Why are you researching? 2. What do you want to find out? 3. Where does the information exist? 4. How can you gather it?
In quantitative research, how should the research population look like?