Market Segmentation

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What is this lesson is about?

Want your product to bring value to your customers? One they'll love and be willing to pay higher prices for?

The answer lies in understanding what's important to each group of your customers. Dividing the market into smaller sections that have similar tastes is the key to this. In this lesson you'll learn:
• What a market segment is.
• How to find different market segments that are relevant to your product.

Questions

Flashcards

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Courses details

This lesson is part of the Mastering Marketing course.

Click on Mastering Marketing to learn more.