Method I: Subtraction

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What is this lesson is about?

Subtraction is the first template for creativity we'll learn this course. It might just be the most powerful, but counter intuitive method!

Have you ever heard the expression that "less is more"? Well, Subtraction really brings that concept to life. By removing a key component to a service or product, you can actually make new, disruptive products. Just look at Intuit's Quickbooks, Apple's iPod shuffle or P&G's clothing freshener - all incorporate the Subtraction method.

In this lesson you'll learn:

• The theory behind Subtraction
• The 7 step process to implementing it


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