Method II: Multiplication

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What is this lesson is about?

This lesson is about the second template we'll learn - Multiplication. Multiplication is another method for thinking creatively and breaking through our fixedness. It's been used in some category defining products. It's one of the simplest, yet most powerful methods we'll learn. In this lesson you'll learn:

• Why Multiplication is a powerful template
• The 7 step process for implementing it
• 4 common mistakes when using the template and how to avoid them


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