Method IV: Attribute Dependency

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What is this lesson is about?

Attribute Dependency is the fourth template for creative thinking we're learning, and what a template it is! This versatile method is responsible for 35% of successful new products. By creating a dependency between two attributes of a product, you can do great things. Just as impressive is that you can achieve the same by breaking an existing dependency! In this lesson you'll learn:

• Why Attribute Dependency is such a powerful template
• The 6 step process for implementing it
• 4 important pointers when applying this method


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