Price Foundations

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What is this lesson is about?

What can a mango seller teach you about the art of pricing?

Quite a lot, actually! In this lesson, you’ll meet Alessandro the Italian mango seller. Together, we’ll take a look at his business model and see how he uses price differently in different situations. We’ll learn about where price comes from and how it’s used by marketers to communicate with customers. 

We’ll learn:
• What price is and where is comes from
• How it works
• Why it’s such a crucial marketing tool


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