Product Features and Classification

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What is this lesson is about?

By now, you might have noticed that not all products are created equal. From jeans to chocolate to consultancy to technology...there are no rules dictating what a product must look like. But what does this mean for us, as marketers? Are the rules for marketing chocolate different from the rules for marketing technology? 

They are! And as marketers, it’s crucial that you learn how to properly categorize your product so that you can market it easily and effectively. 

In this lesson you will learn:
• The different features of a product: core and augmented
• How to classify products into different categories
• How each category has its own marketing rules



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