Product Life Cycle

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What is this lesson is about?

We all know that products come and go. But, did you know that the product life cycle is actually very similar to the human life cycle? And just like people, your product will have different needs at the different stages of its life. It’s up to us as marketers to determine exactly what our product needs when. 

In this lesson you will learn:
• The four stages of the product life cycle
• Which marketing tool to focus on in each stage
• How to revive a dying product

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Courses details

This lesson is part of the Mastering Product Marketing course.

Click on Mastering Product Marketing to learn more.