Product Marketing

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What is this lesson is about?

Storytelling is important in product marketing, but how do you know what story to tell? What about your product should you emphasize and what shouldn't you? Should you change your products positioning based on who you're targeting? In this lesson you'll learn:
• Why product positioning is critical to product success
• How to position your product and craft a positioning statement
• The difference between sales and marketing

Questions

Flashcards

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Courses details

This lesson is part of the Product Management course.

Click on Product Management to learn more.