Product Marketing

Start learning

What is this lesson is about?

Storytelling is important in product marketing, but how do you know what story to tell? What about your product should you emphasize and what shouldn't you? Should you change your products positioning based on who you're targeting? In this lesson you'll learn:
• Why product positioning is critical to product success
• How to position your product and craft a positioning statement
• The difference between sales and marketing


Pick a plan that suits you the best!

Monthly Subscription

(billed monthly)

Annual Subscription

(billed annually)

All our plans includes:

  • High quality audio lessons
  • Lesson summaries
  • Interactive questions
  • Learn & Earn
  • Flashcards
  • Lesson transcripts
  • Learning community

Courses details